Aussie firefighters, already a hit with their racy calendars, now inspiring Asian counterparts
- molly510
- Feb 28, 2020
- 1 min read
In the 28-year-history of the Australian Firefighters Calendar, the men with six packs who feature have become world famous on American talk shows and at international cat expos.
The calendars, which have so far raised more than $3 million for Australian charities, have more recently taken Taiwan by storm.
So how have a bunch of everyday firefighters wielding cute dogs strengthened Australia's Asian ties, brought promise to the country's tourism, and popped up in Russia's underground stations?
Calendar director David Rogers has taken a guess.
"I think it's the Australian thing," he said.
"They really find Australians quite unique [and] there are only 20-odd million of us living on a big rock."
What started as a project to raise money for charities has evolved into a major social media empire in recent years.
While firefighters would once be seen selling the calendars at local events and in shopping centres, they are now in high demand for appearances around the world.
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